Technology in Real Estate Marketing: Evolution, Not Revolution
During the discussion on technology and marketing within property sales, Titivat Kuvijitsuwan, Founder and CEO of Capstone Asset, shared a grounded perspective on how technology is currently influencing the real estate industry.
While artificial intelligence and immersive technology are becoming common talking points, Kuvijitsuwan explained that, in reality, the industry is still in a transitional phase.
Many of the tools being discussed today are not entirely new. In many cases, companies are simply refining and improving technologies that already exist rather than fundamentally changing how marketing and sales operate.
For example, virtual viewing technologies such as 360-degree tours and 3D visualisation are becoming more common in property marketing. These tools allow buyers to explore developments remotely, which is particularly useful for international investors considering properties from overseas.
However, Kuvijitsuwan emphasised that these technologies only deliver real value if they are executed properly.
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To create a meaningful virtual experience, developers must invest significant time and detail into the presentation. Everything from layout accuracy to interior finishes must be carefully modelled. If the detail is not right, the technology becomes more of a novelty than a useful sales tool.
At the moment, these tools are improving the buyer journey, but they have not yet fundamentally transformed how property is bought and sold.
Looking ahead, Kuvijitsuwan suggested that the industry may be approaching a tipping point.
Within the next five years, the combination of immersive technologies, AI driven discovery tools, and improved digital infrastructure could significantly reshape the property buying experience. From a customer perspective, companies like Capstone are beginning to sit right on the edge of that transition, where traditional real estate marketing starts to merge with a much more immersive digital environment.
For now, however, the industry remains in a stage of evolution rather than disruption, steadily improving the tools that help buyers understand and experience property before they ever visit in person.
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