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Living in Asia as a Brit: The Real Value of Being Properly Supported Abroad

At a recent UK–Thailand event, I had the pleasure of meeting Mark Gooding OBE, His Majesty’s Ambassador to Thailand and his amazing team. Over the years, I’ve met a lot of people in high positions, but Mark stood out. Intelligent, multilingual, and clearly passionate about his work, he’s the kind of diplomat that quietly restores your faith in what representation should look like.

What struck me most wasn’t just his professionalism, but how genuinely engaged he was with the British community in Thailand. For someone like me, who’s spent most of my adult life living abroad, moments like that are meaningful. They remind you that the connection to your home country doesn’t disappear just because your postcode does.

In my work at Easy Living Phuket and Asia Lifestyle Magazine, I’ve seen an undeniable trend: more and more Brits are seriously considering a life in Asia. It’s not just talk — we’re seeing real demand. People are asking about schools, local communities, business opportunities, and how to set themselves up for the long term. These are families, digital nomads, early retirees, and entrepreneurs — all drawn to the unique lifestyle and opportunities Asia offers.

The reasons vary. Some are looking for a better work-life balance. Others are chasing warmer weather or more affordable living. And for many, it’s about starting something new — building a business, investing in property, or raising their kids with a different cultural perspective. What unites them is a desire to live life on their own terms, without losing their connection to the UK.

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    This is where strong diplomatic presence becomes invaluable. When Brits abroad feel supported and represented, they can contribute more confidently and meaningfully to their new communities. Professional people like Mark Gooding and his team play a key role in that. He’s not just a figurehead; he’s part of the framework that helps make international life smoother for people like us.

    Brits living overseas often act as informal ambassadors. We carry with us British values — reliability, fairness, integrity — and apply them in new contexts. Whether it’s through business, culture, or community work, that presence has a ripple effect. It opens doors, builds trust, and fosters lasting cross-cultural relationships.

    Meeting Mark reminded me that being British abroad isn’t about leaving something behind. It’s about expanding it — bringing it with you, adapting it, and sharing it. And the more we do that, the more valuable these international relationships become for everyone involved.

    If you’re reading this and wondering whether life in Asia might suit you, I’m always happy to have that conversation. There’s a lot to think about, and it’s not a one-size-fits-all journey — but it is more possible than many people realise.

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      Asa Marsh
      Asa Marshhttps://www.asamarsh.com/
      Asa Marsh is a British entrepreneur based in Phuket and founder of multiple businesses across real estate, insurance, and media. Widely recognised as a Phuket property expert, he works with developers, investors, and international buyers navigating property, relocation, and investment opportunities in Thailand. His network spans Asia's key industries, built over decades connecting people, capital, and opportunity across the region.

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