Giving Agents a Voice: A Proposal for Industry Voting in Phuket’s Property Market
During the panel discussion on building buyer confidence in Phuket’s property market, Bogdan Daychuk, Co founder of the Phuket Property Association and Co founder of Underson Estate, shared an interesting idea aimed at improving transparency and standards within the industry.
His proposal centres around something quite simple: giving agents a collective voice through a voting system.
The concept would allow agents working in the market to provide structured feedback on developments they work with. Instead of informal conversations or scattered opinions, the system would create a more organised way for industry professionals to share their experiences with different projects.
Encouraging Better Practices
According to Daychuk, the goal is not to criticise developers but to encourage stronger professional standards across the market.
Agents are often the closest link between developers and buyers. They see firsthand how projects are marketed, how communication is handled, and whether developments deliver on their promises.
By allowing agents to collectively evaluate projects, the market could highlight developers who consistently perform well and support best practices in the industry.
Over time, this kind of transparency could help raise overall standards.

A New Association With Ambitious Goals
Although the Phuket Property Association is still relatively new, Daychuk emphasised that its mission is to create a more organised and professional environment for agents working in the region.
Associations like this aim to strengthen collaboration within the market, create dialogue between different industry groups, and improve the way information is shared.
In rapidly growing property markets like Phuket, those kinds of initiatives can help support long term stability.
Strengthening the Market
From my perspective, anything that improves communication and transparency between developers and agents is ultimately good for the market.
Buyers rely heavily on agents to guide them through the decision making process. When agents have clearer insight into which developments operate professionally and deliver strong results, that knowledge helps create more confidence throughout the market.
As Phuket’s property sector continues to grow, ideas like Daychuk’s voting proposal reflect a broader shift toward a more structured and accountable real estate ecosystem.







